The National Agency for Food and Drug Administration and Control (NAFDAC) has the mandate through NAFDAC Act CapN1 LFN 2004 to regulate and control the manufacture, importation, exportation, advertisement, distribution, sale and use of foods, drugs, cosmetics, medical devices, bottled water and chemicals.
The responsibility for the regulation and control of advertisement of these products is vested on the Advertisement Control Division in the Directorate of Registration and Regulatory Affairs.
This is done by issuing advertisement permits after careful evaluation of the claims made and monitoring of the advertisement to ensure that exposed materials correspond to the approvals given.
If a product is used for a wrong indication because its advertisement says so, the ailment will not be cured. It is therefore important that all stakeholders in advertisement must resonate at the same frequency in this renewed fight against unauthorized advertisements in Nigeria especially of herbal products.
Summary of advertisement applications of the advertisement control division for presentation(Click to view/dowload in pdf)
O-O-H = Out of Home media including billboards, point of sale materials, fliers, vehicle branding and posters
TV = Television
SMS = Short Message Service
APP = Approved
FDRC = Food and Drug Registration Committee
The Advertisement Control Division of NAFDAC is spurred to ensure that only truthful advertisements are being aired or exposed nationwide.
Through monitoring, every effort is being made to prevent false, deceptive and misleading advertisements. For effective monitoring subsequently, the Agency shall continue to upload on the Agency’s website, all advertisement approvals from the month of July, 2014. For easy referral to previous approvals granted from July, 2013 to October 2014, please see attached.
Please note that the numbers after the media signify the number of concepts e.g. O-O-H X 7 means Permit was issued for 7 concepts for Out–of–Home advertisement of the specified product.