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The National Agency for Food and Drug Administration and Control (NAFDAC) has the mandate through NAFDAC Act CapN1 LFN 2004 to regulate and control the manufacture, importation, exportation, advertisement, distribution, sale and use of foods, drugs, cosmetics, medical devices, bottled water and chemicals.

The responsibility for the regulation and control of advertisement of these products is vested on the Advertisement Control Division in the Directorate of Registration and Regulatory Affairs.

This is done by issuing advertisement permits after careful evaluation of the claims made and monitoring of the advertisement to ensure that exposed materials correspond to the approvals given.

If a product is used for a wrong indication because its advertisement says so, the ailment will not be cured. It is therefore important that all stakeholders in advertisement must resonate at the same frequency in this renewed fight against unauthorized advertisements in Nigeria especially of herbal products.

A          GENERAL

1          These guidelines are for the interest of the general public and in particular, industries in Nigeria that have registered regulated products.

2          It is necessary to emphasize that no regulated product shall be manufactured, imported, exported, distributed, advertised, sold or used in Nigeria unless it has been registered in accordance with the provisions of ACT CAP. N1 LFN 2004, formerly Decree 19 of 1993 as amended and the accompanying guidelines.

3          Stakeholders in NAFDAC regulated products are advised to seek advertisement approval before shooting commercial.

4          Consumer promotions shall not be allowed for medicinal products.

5          Consumer promotions of other regulated products shall be valid for a maximum of fifteen (15) weeks.

6          Prescription-only-medicines (POM) shall be advertised only in medical/scientific Journal.

7      Advertisement materials for Prescription-only-Medicine (POM) must contain abridged prescribing information including composition, indication, dosage/administration, adverse effects, drug interactions and warnings/precautions.

8        Advertisement of Over-the-Counter (OTC) medicines should include the Caveat “If Symptoms Persists after 3 Days, Consult Your Doctor/Physician”.

9          Advertisement materials of alcoholic beverages must include the phrases “18+” and “Drink responsibly”.

10         All herbal medicinal products (without established clinical studies) labels and advert materials shall include the caveat, “These claims have not been evaluated by NAFDAC”.

11         All approved adverts shall be valid for one year from the date of approval except in cases where extended validity, up to a period of validity of registration license is required.


1          The applicant should address a letter for advertisement and/or product launch on its company’s letter headed paper to the Director (Registration & Regulatory Affairs) with a copy of the letter to the Deputy Director (Advertisement Control Division).

2          Applicant shall submit duly filled Application Form


1          The following documents shall accompany the application:

i)          Two copies of the receipt for the purchase of the form(s),

  1. Evidence of product registration,
  2. A letter of introduction of Advert Agent from the Applicant, (where applicable)
  3. GSM telephone No. and email address of the Applicant/Advert Agent.
  4. Radio (Script)
  5. Outdoor (Script/Artwork)
  6. Print (Script/Artwo
  7. Online (Script/Artwork/Storyboard)
  8. SMS (Script)
  9. Product sample in all pack sizes
  10. Recorded Advert messages in CD/VCD/DVD on approval of the advertisement material.

2          Materials to be submitted are:

I)          TV (Script/Storyboard),

D.         PRODUCT

The labeling of all products must comply with the labeling requirements as registered.

E.         TARIFF

All payments to the Agency should be in Bank Draft payable to National Agency for Food and Drug Administration and Control (NAFDAC).

1               Application Form per product:                                                                 N250.00

2               New Application per product, per medium, per concept, per language N 10, 000.00 + 5% VAT.

3               Revalidation/Renewal: per product, per medium, per concept, per language: N 6000.00 + 5% VAT.

4               Consumer promotions per product, per medium, per concept, per language: N 15, 000.00 + 5% VAT.

5               Corporate Advertisement per medium, per concept, per language:

  1. 2-4 Products: N 20,000.00 plus 5% VAT
  2. 5-9 Products: N 70,000.00 plus 5% VAT
  3. > 10 Products: N 100, 000.00 plus 5% VAT

6               Variants per medium, per concept, per language:

Each product advert concept that mentions other product formulation(s) e.g. tablet, syrup, flavors of the same product is N 10, 000.00 plus 5% VAT for the major focus and N 2, 500. 00 plus 5% VAT for each variant

7               Same Advert for Press and Outdoor per product, per concept, per language: N 5, 000.00. Plus 5% VAT.

8               Same concept in more than one language: N 10, 000.00. Plus 5% VAT per language.

9               Administrative charges for new applications/consumer promotions/revalidation per product, per medium, per concept, per language: 300% increase in the price for processing normal application plus 5% VAT i.e. 4 times the normal cost of registration.


1          Incomplete documentation shall lead to process delay.

2          Time line for advert processing shall be 20 work days (Normal).

3          Time line for advert processing shall be 7 work days (Fast Track).

All correspondences in respect of Advertisement should be addresses to the:

Director (R&R)

445, Herbert Macaulay Way,

Yaba, Lagos

Tel: 01-4772456, 01-4748627

Cc: Deputy Director Advert Control, R&R

NAFDAC Website:

E-mail address:             This email address is being protected from spambots. You need JavaScript enabled to view it.  

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Tel. No.:                      +234-808-9772-337

Click... to view advert schedules from July 2013 to June 2014.

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